Privacy Policy
1. About this privacy policy
This document sets out the policy of KitchenAid Australia Pty Ltd (ACN 601 363 419) (KitchenAid) relating to the privacy of your personal information (Privacy Policy). KitchenAid is committed to protecting the privacy of the personal information it collects and receives. KitchenAid is bound by the Australian Privacy Principles (APP) contained in the Privacy Act 1988 (Cth) and the Information Privacy Principles (IPP) contained in the Privacy Act 1993 (New Zealand).
This Privacy Policy applies to all your dealings with KitchenAid whether at one of KitchenAid’s division offices, through KitchenAid call centres, with a KitchenAid advisor or via websites managed by KitchenAid being
www.KitchenAid.com.au, www.KitchenAid.co.nz, www.KitchenAidcommercial.com.au, www.KitchenAidcommercial.co.nz, www.giftcards.kitchenaid.com.au (together, the Websites).
This Privacy Policy seeks to explain:
- the kinds of personal information that KitchenAid collects and holds;
- how KitchenAid collects and holds your personal information;
- why KitchenAid collects, holds, uses and discloses your personal information;
- how you may access and seek the correction of your personal information as held by KitchenAid;
- how you may complain about a breach of the APPs/IPPs or a registered APP code or an IPP privacy code (if any) that KitchenAid is bound by, and how KitchenAid will deal with such a complaint; and
- if KitchenAid is likely to disclose your personal information to overseas recipients and the countries in which such recipients are likely to be located (if it is practicable to specify those countries in this policy).
You accept this Privacy Policy and expressly consent to KitchenAid’s collection, use and disclosure of your personal information as described in this Privacy Policy by using the Website and/or subscribing to publications or mailing lists managed by KitchenAid.
2. Your Personal Information
KitchenAid only collects personal information (being information that identifies or could reasonably identify an individual or, for New Zealand consumers, information about an identifiable individual) where KitchenAid considers it to be reasonably necessary for KitchenAid functions and activities.
KitchenAid collects personal information to service the needs of its customers including when you:
- register your product;
- ask to be placed on one of our mailing lists;
- make an enquiry about our services;
- visit the Websites; and/or
- become a customer or debtor of KitchenAid
The types of information KitchenAid collects includes:
- full name and address;
- contact details (including phone, fax and e-mail);
- your product information (warranty, product, product colour, serial number, purchase date, retailer purchased from);
- your comments made on the Websites; and
- your details in connection with a stockist enquiry.
3. Your Sensitive Information
Sensitive information is information about you that reveals your racial or ethnic origin, political opinions, religious or philosophical beliefs or affiliations, membership of a professional or trade association, membership of a trade union, details of health, disability, sexual orientation or criminal record.
It is KitchenAid’s policy to only collect your sensitive information where it is reasonably necessary for KitchenAid functions or activities and either you have consented or KitchenAid are required or authorised by law to do so.
4. How KitchenAid collects your personal information
KitchenAid will solicit your personal information by lawful and fair means directly from you unless it is unreasonable or impracticable to do so.
KitchenAid will collect directly personal information:
- by written correspondence (such as letters, faxes and emails);
- over the telephone;
- on hard copy forms (including registration forms, competition entry forms and surveys);
- in person (at job interviews, in its distributor’s retail outlets and at trade shows); or
- through the Websites (online purchases, web form submissions, online comments, or participation in a live chat); and
- electronic systems such as applications.
KitchenAid may collect your personal information from third parties including:
- your legal representatives;
- direct marketing database providers;
- sales agents;
- the Australian Tax Office (ATO) or, in New Zealand, the Inland Revenue;
- the Australian Securities and Investment Commission (ASIC) or, in New Zealand, the Companies Office; and
- public sources (directories, membership lists, professional and trade associations, bankruptcy or court searches).
5. Unsolicited Personal Information
Unsolicited personal information is personal information KitchenAid receives that KitchenAid has taken no active steps to collect (such as information sent to KitchenAid by an individual on their own initiative, rather than in response to an advertisement).
KitchenAid may keep records of unsolicited personal information if the information is reasonably necessary for one or more of KitchenAid functions or activities. If not, it is KitchenAid’s policy to destroy the unsolicited information or ensure that the information is de-identified, provided it is lawful and reasonable to do so.
6. Using your personal information
The main purposes for which KitchenAid collects, holds, uses and discloses personal information is to provide products, services, and information in connection with KitchenAid’s brands to interested parties.
KitchenAid collects information to service its customers and distributors. KitchenAid can use your information to:
- provide you with further products and/or services;
- to answer or forward any requests or enquiries;
- inform interested parties of products and/or services offered by KitchenAid;
- present information relevant to you on the Websites;
- deliver or enhance products and/or services offered by KitchenAid;
- maintain contact with you about products and/or services offered by KitchenAid; and
- any other purpose directly related to KitchenAid work and for which you have provided consent (where it is reasonably required by law).
The Websites may require subscriptions or registrations in order to use certain services, functions or content. You will know what information is being collected via these processes when you complete the relevant forms and provide the required details prior to submitting the application. KitchenAid will collect data relating to any interactions you carry out through the Websites.
KitchenAid may also use your data to monitor for any unauthorised use of the Websites, content or subscriptions to KitchenAid’ services.
7. Purpose of collection
If KitchenAid collects personal information for a purpose (the primary purpose), KitchenAid will not use or disclose the information for any other purpose (the secondary purpose) unless:
you would have consented to the use or disclosure of your personal information; or in relation to the use or disclosure of your personal information:
- you would reasonably expect KitchenAid to use or disclose your information for the secondary purpose and the secondary purpose is directly related to the primary purpose (sensitive information) or related to the primary purpose (not sensitive information);
- use or disclosure is required or authorised under Australian law, New Zealand law, or a court/tribunal;
- a permitted situation exists in relation to KitchenAid’s use or disclosure of the information;
- a permitted health situation exists in relation to use or disclosure of the information; or
- KitchenAid reasonably believes that the use or disclosure of the information is reasonably necessary for one or more enforcement related activities conducted by, or on behalf of, an enforcement body.
The Websites may require subscriptions or registrations in order to use certain services, functions or content. You will know what information is being collected via these processes when you complete the relevant forms and provide the required details prior to submitting the application. KitchenAid will collect data relating to any interactions you carry out through the Websites.